Explores the role of the press in developing idealized versions of polar heroes, whatever their feet of clay. Cites Joseph Campbell, John Ruskin, and particularly J. Mackenzie in clarifying the requirements for heroic status: an exotic setting, the personal characteristics and qualities of the hero, the martyrdom of the hero (though this varied from country to country), and the development of icons of the fallen heroes for whatever nationalistic, patriotic, or commercial motives. (cf. Scott, p. 7).